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愛媛

Ehime

Prefecture Shikoku

Kanji Literal Meaning

"Beloved Princess"

True Etymology

The name derives directly from Japanese mythology. In the Kojiki (712 CE), the land deity of Shikoku's western region is called 'Ehime' (愛比売, Beloved Princess). The Meiji government assigned this mythological name to the prefecture when the ancient provincial system was reorganized in 1871.

Alternative Theory

The original mythological form 'Ehime' (愛比売) uses different characters than the modern prefecture name (愛媛). The character 媛 (noblewoman/princess) was chosen for the prefecture name as a simplified but thematically equivalent substitute for 比売 (princess).

Key Facts

CapitalMatsuyama
RegionShikoku
Readingえひめ
Pre-Meiji DomainsMatsuyama Domain, Uwajima Domain, Imabari Domain
Domain LordsMatsudaira clan (松平氏), Date clan (伊達氏)
Established1871-present